How Do You Internet?
How Do You Internet?
Let the Search Begin
● 93% of online activity starts with a search
● 82.6% of internet users visit search engines regularly
○ 91% of them find what they need via search engines
● Up to 80% disregard paid search ads, preferring organic results
● 73% of internet users find information to be correct and true
● 66% believe search engines are unbiased
● 55% agree that results from search engines has improved over time
● 39% of online customers come to an online store from a search engine
● 18% of clicks from organic results are on the first link presented
● More than 100 billion searches take places each month
This is how we operate.
Do you Google?
Most Popular Search Engines:
● Google – 67.5%
● Bing – 16.7%
● Yahoo – 11.6%
● Ask – 2.6%
● AOL – 1.7%
What About Your Anonymity?
● Introducing DuckDuckGo
○ Released by the hacker group Anonymous
○ DuckDuckGo states that they do not store personal information (IP addresses, user agents)
○ They have various versions and privacy settings to ensure anonymity
■ Encrypted (SSL) version
■ Two non-JS versions (HTML & lite)
■ Tor hidden service
■ Privacy settings allow for URL parameters instead of cookies
5 of the Most Popular Searches of 2014
1. Boston Marathon – 1m+
2. Blood Moon – 5m+
3. Mimi Sex Tape – 2m+
4. Fort Hood – 2m+
5. Mickey Rooney – 1m+
Sources:
http://www.baa.org/races/boston-marathon/event-information.aspx
http://www.bostonglobe.com/metro/2013/04/19/relatives-marathon-bombing-suspects-worried-that-older-brother-was-corrupting-sweet-younger-sibling/UCYHkiP9nfsjAtMjJPWJJL/story.html
http://www.boston.com/news/local/massachusetts/specials/boston_marathon_bombing_victim_list/
http://www.cnn.com/2013/04/15/us/boston-marathon-explosions/
http://www.huffingtonpost.com/cierra-lockett/mimi-faust-sex-scandal-re_b_5194713.html
http://www.foxnews.com/us/2014/04/07/fort-hood-shooter-snapped-over-denial-request-for-leave-army-confirms/
http://www.biography.com/people/mickey-rooney-9463300#synopsis&awesm=~oCRWQVOt5wfMUe
http://www.google.com/trends/hottrends
http://www.collegeofmarketing.com/seo-guide/search-engine-usage/
http://www.pewinternet.org/2012/03/09/search-engine-use-2012/
http://blog.gfk.com/2011/01/eye-tracking-bing-vs-google-a-second-look/
http://thenextweb.com/insider/2012/03/14/duckduckgo-the-default-search-engine-for-anonymous/
http://www.w3schools.com/browsers/browsers_mobile.asp
http://www.netmarketshare.com/